Sai Shinde
The Work
The Notes
The Rest
Sai Shinde
Hi,
I'm
Sai.
Farmers
in
Indonesia
get
paid
faster
because
of
a
screen
I
designed.
Commuters
picked
a
bus
over
their
car
because
of
another
one.
Seven
years
into
figuring
out
why
people
do
what
they
do
,
currently
studying
the
theory
behind
it
at
Warwick.
Where I've been
Jiva
Senior Service & Product Designer
Mar 2023 – Apr 2025
UX Designer
Sep 2021 – Feb 2023
Cityflo
Product Designer
Apr 2020 – Oct 2021
Selected Work
Cash Deposit: Turning a 28-Hour Repayment Process Into a 7-Minute Task
Users weren't confused by the new payment flow. They were afraid of it, and no one had budgeted design time for that.
Designed both sides of the system
Dispatch Details: When the App Couldn't Answer "What Did I Get Paid?”
SJs were moving millions of IDR in corn a week and couldn't explain their own payout. One told researchers it made her afraid to send trucks to Jiva at all.
↓ WhatsApp queries
Booking Flow: From 13% to 35% Confirmation-Page Completion
Every booking was a fresh scavenger hunt through 12–15 identical-looking options, even for users who'd already told Cityflo exactly where and when they travel.
13% → 35% confirmation-page completion
Total Outstanding: Making What SJs Owed Impossible to Miss
Jiva assumed SJs were missing repayment deadlines because they didn't care. We'd just never told them, clearly or in advance, how much they owed or when it was due.
- 9% CX calls
Seat Selection: 64% Fewer Seat-Related Support Tickets
Whether a loyal Cityflo subscriber got a comfortable seat came down to which stop they happened to board at, by the time the bus reached the later stops, every good seat was already gone.
-64% seat-related support tickets
Built in India & UK · Every heading was once a different heading. © 2026 Sai Shinde
Sai Shinde
